Visual Identity Creation
Design a cohesive visual brand that leaves a lasting impression and strengthens your personal brand recognition.
Course Overview
Your visual identity is the face of your personal brand. This comprehensive course will equip you with the design knowledge and practical skills to create a cohesive visual brand identity that stands out and drives recognition in the Philippine market and beyond.
Course Duration
8 weeks (2 sessions per week, 2 hours each)
Format
Live online sessions, practical design workshops, and guided projects
Required Skills
No design experience necessary—perfect for beginners
What You'll Create
Complete visual identity kit including logo, color palette, typography system, and brand guidelines
Design Fundamentals You'll Master
Color Theory
Learn the psychology of color and how to create harmonious palettes that evoke the right emotions.
Visual Composition
Master the principles of layout, balance, and visual hierarchy to create appealing designs.
Typography
Understand font psychology and how to select and pair typefaces that reflect your brand personality.
Logo Design
Learn the principles of effective logo design and create a versatile mark for your personal brand.
Course Modules
Visual Brand Foundations
Understand the fundamentals of visual branding and how it impacts perception and recognition.
- The psychology of visual perception and brand recognition
- Visual brand audit: Analyzing successful personal brands
- Defining your visual brand strategy and goals
Color Theory & Palette Development
Master the art of color selection and create a palette that communicates your brand personality.
- Color psychology and emotional responses
- Color harmony and creating balanced palettes
- Practical workshop: Creating your brand color palette
Typography & Font Selection
Learn how to select and combine typefaces that reflect your brand voice and enhance readability.
- Typography fundamentals and classification
- Font pairing principles for cohesive design
- Creating a typography system for your personal brand
Logo & Identity Design
Develop a distinctive and versatile logo that represents your personal brand.
- Logo design principles and best practices
- From concept to execution: Logo design process
- Practical workshop: Creating your personal brand mark
Visual Content Creation
Learn how to create cohesive visual content for different platforms and purposes.
- Designing for different platforms (social media, website, presentations)
- Visual storytelling principles
- Creating templates for consistent visual communication
Brand Guidelines & Implementation
Develop comprehensive brand guidelines and learn how to implement them consistently.
- Creating comprehensive brand guidelines
- Maintaining visual consistency across touchpoints
- Final project: Presenting your complete visual identity
Tools You'll Master
Canva
Create stunning designs with this beginner-friendly tool that requires no prior design experience.
Logo Maker Tools
Learn how to use accessible logo design platforms to create professional brand marks.
Color Tools
Master color selection platforms that help you create harmonious and effective color palettes.
Font Resources
Explore typography platforms to find and pair the perfect fonts for your brand personality.
Template Builders
Learn to use template systems for creating consistent brand assets across platforms.
Brand Guidelines Software
Create professional brand guidelines that document and guide your visual identity.
Meet Your Instructor
Alianara Kruziatia
Brand Designer & Visual Identity Specialist
With over 12 years of experience in brand design, Alianara has helped hundreds of professionals and businesses in the Philippines develop memorable visual identities. Her approach combines design fundamentals with practical implementation strategies accessible to non-designers.
Previously the Creative Director at a leading Manila design agency, Alianara now focuses on teaching visual branding principles to entrepreneurs and professionals. Her passion is demystifying design and helping individuals create authentic visual identities that strengthen their personal brands.
What You'll Create
Personal Brand Logo
A distinctive and versatile logo mark that represents your personal brand values and creates instant recognition.
Color Palette
A harmonious and strategic color palette that communicates your brand personality and creates emotional connections.
Primary Font
Secondary Font
Accent Font
Typography System
A coordinated set of typefaces and typography guidelines that enhance readability and reinforce your brand personality.
Brand Guidelines
A comprehensive document that outlines how to use your visual identity elements consistently across all applications.
Enroll Today
Course Investment
Payment plans available
What's Included:
- 16 live interactive sessions
- Design tool subscriptions (during course)
- Design templates and resources library
- Personalized design critique (3 rounds)
- Private community access
- Certificate of completion
Special offer: Save 15% when you enroll in all three of our personal branding courses.
Upcoming Cohorts
Student Success Story
I had zero design experience before taking this course. Now I have a professional-looking visual brand that has significantly increased my client conversion rate. The instructor made complex design concepts accessible and practical.
Miguel Alvarez, Financial Consultant
100% satisfaction guarantee. 7-day refund policy.
Frequently Asked Questions
Do I need to be a designer to take this course?
Not at all! This course is specifically designed for non-designers who want to create professional visual branding. We focus on user-friendly tools and practical techniques that don't require any prior design experience. Our step-by-step approach ensures that everyone, regardless of background, can create a cohesive visual identity.
What software or tools will I need?
We primarily use free or low-cost tools like Canva, Adobe Express, and various web-based design platforms. Your course fee includes temporary subscriptions to any paid tools we use during the course. You'll only need a computer with reliable internet access. We'll provide guidance on which tools might be worth investing in after the course based on your specific needs.
Will I have a complete visual identity by the end of the course?
Yes! The course is structured around a final project where you'll develop a complete visual identity kit, including a logo, color palette, typography system, and brand guidelines. Our practical workshops and personalized feedback ensure that you'll complete each component successfully. By graduation, you'll have all the visual assets needed to present a cohesive brand across all platforms.
How is this different from hiring a professional designer?
There are three key differences: First, you'll gain valuable skills that allow you to maintain and evolve your visual identity over time without ongoing designer costs. Second, you'll have a deeper understanding of the strategic decisions behind your visual brand, making it more authentic to you. Third, the cost is typically much lower than hiring a professional designer for a complete identity package. However, if you have complex design needs, we can discuss whether professional design services might be more appropriate for your situation.
Can I take this course if I already have some brand elements?
Absolutely! Many of our students come with existing logos or color schemes they want to refine or build upon. The course is flexible enough to accommodate those who are starting from scratch and those who are looking to enhance or systematize their existing visual elements. We'll help you evaluate what's working well and where there are opportunities for improvement to create a more cohesive overall identity.
Creating a Powerful Visual Identity in the Philippines
In today's visually-driven digital landscape, a cohesive and memorable visual identity is essential for personal brand success in the Philippines. As Filipino professionals and entrepreneurs seek to stand out in increasingly competitive markets, the visual elements of their personal brands have become crucial differentiators that communicate values, build recognition, and create emotional connections with audiences.
The Philippines has a rich visual culture, with influences spanning indigenous art forms, Spanish colonial heritage, American pop culture, and contemporary Asian design trends. This diverse cultural context creates both opportunities and challenges when developing a visual identity that resonates locally while remaining globally relevant. Our Visual Identity Creation course acknowledges these cultural nuances while equipping participants with universal design principles that transcend geographic boundaries.
For Filipino professionals, an effective visual identity is particularly important in a market where social media adoption rates are among the highest in the world. With the average Filipino spending nearly four hours daily on social platforms, the visual components of your personal brand are often the first and most frequent touchpoints with your audience. In this environment, visual consistency across platforms becomes a powerful tool for building recognition and trust.
Our course addresses the practical realities of creating a visual identity in the Philippine context, including considerations for local market preferences, cultural sensitivities, and technical constraints such as variable internet speeds and device accessibility. We teach design approaches that ensure your visual identity remains impactful across various viewing conditions while authentically representing your personal brand.
Whether you're a corporate professional in Makati seeking to enhance your executive presence, an entrepreneur in Cebu developing your business brand, or a freelancer in Davao connecting with international clients, a well-crafted visual identity serves as a powerful tool for differentiation and recognition. In a market where personal and professional networks often overlap, visual branding creates consistency that builds trust across multiple contexts.
Join us to discover how to translate your unique personal brand values into compelling visual elements that create instant recognition, communicate your professional story, and help you stand out in the dynamic Philippine market. In a world where first impressions are increasingly visual, your brand's visual identity is not just a design choice—it's a strategic business decision that impacts your professional trajectory.